Fitness centers are constantly working to maintain that delicate balance between member retention and boosting their bottom line. With people approaching gym memberships more selectively and with higher expectations, gyms today are working hard to ensure that they keep their existing members happy as well as continuing to grow new membership sales. Motus USA is launching their “Cash for Cardio Clunkers™” program to help encourage and assist in new equipment purchases. In this industry, we can appreciate those equipment manufacturers like Motus, who will rise to the occasion and bring to the table innovative solutions to meet today’s challenging reality.
NFTJ: “Cash for Cardio Clunkers™” that’s got a very nice ring to it! In light of today’s economy and the hesitancy of many facilities to spend big money – this seems to offer people an affordable way to trade in and trade up?
MOTUS USA: YES! That is exactly the solution that we are striving to bring to the table. “Cash for Clunkers” was such a huge success in automobile world -- affording people a way to positively impact the environment (getting gas guzzlers off the road) as well as giving them a cost break to purchase a newer, and more gas efficient vehicle. Our spin-off campaign “Cash for Cardio Clunkers™” was established to basically offer the same advantages – just in a cardio equipment setting.
NFTJ: How does this program differentiate itself from the typical
trade in deals that many other manufacturers offer as well?
MOTUS: “Cash for Cardio Clunkers™” was made possible by our strong industry relationships that are working tightly with us to ensure we can assess the highest trade in value on equipment and pass forward that savings to our customers. We really go to bat for our clients – working with our in-house financing department allowing all parties to win in the end – members get excited by the new equipment changes, we secure a new client relationship and the client is en-route to brand new equipment.
NFTJ: Today, many clubs are looking high and low for sources of financing for equipment upgrades. What is your view on the matter and how do you as an equipment manufacturer, approach that issue to get your clients financed?
MOTUS: After conversing with several new and existing clients, we were able to tap into some of the looming concerns and issues they have today, and re-thought how we can better address and innovatively attack the concerns. Club owners are finding that equipment manufacturers are no longer able to offer the bulk discounts and financing that they could a year ago. The banks have tightened up their lines of credit and it is harder for clubs to get approved for financing. In light of this situation, we were able to come up with some creative equipment solutions uniquely tailored and planned out to assist those clubs in securing the financial backing they needed.
BURBANK ATHLETIC CLUBS
"Motus USA really went above and beyond to ensure I got the financing I needed to install brand new Motus USA integrated cardio into my two new Burbank Athletic Club locations -- formerly World Gym facilities. The members love the equipment, and I am impressed that percentage of closed deals on walk-in sales have increased since trading in the old cardio for the new Motus USA equipment." - Greg Bedrossian, CEO & Owner
NFTJ: Do you feel that there are people who see Motus equipment with their “integrated LCD TV screens” and automatically rule it out as expensive and not an option when it comes to tight budgets?
MOTUS: That is a possibility. Motus equipment, however, is highly competitive in pricing – quite frankly we offer the best value for money. We’ve had clients tell us how pleasantly surprised they were at the affordable pricing despite the “expensive look and feel” of the units. We simply offer great products at very affordable price points and it is unfortunate that many would make an assumption and miss out on both (1) A great product that delivers on value and (2) A superior level of customer service that we pride ourselves on.
NFTJ: What would be your top 4 reasons as to why a gym should consider this “Cash for Cardio Clunkers™” Program you are offering?
MOTUS: Here are 4 compelling reasons WHY a club should take advantage of “Cash for Cardio Clunkers.™” #1 Old cardio equipment gives members a reason to move gyms – or at least to shop around! #2 Newer cardio equipment consumes energy more efficiently. #3 Newer equipment attracts new members and expresses value and appreciation to your existing members. #4 New equipment equals lowered maintenance costs. (and did I mention, this program won’t last forever, we are encouraging our existing clients to TAKE ADVANTAGE OF HIGH TRADE IN VALUES NOW.)
NFTJ: What would you advise those gym owners who are not ready to make a purchase on brand new equipment, but are looking for cost effective ways to re-energize their member excitement and cardio regimes?
MOTUS: Leasing like-new equipment and trading up down the road to the brand new equipment can work nicely as a creative way to generate a buzz and excitement with members and new prospects about the new equipment in the club.
NFTJ: In light of today’s economy, what would you say to those fitness facilities, many of whom are having a difficult time justifying spending money on equipment upgrades.
MOTUS: While the state of the economy continues to press in on us, we need to resist the urge to just “survive.” Let’s keep in mind that beyond the daily regimen of operations – we have a bigger issue to attack and open our doors to – we need to continue to broadcast the importance of maintaining healthy & fit lifestyles, offering our services and expertise to see people engaged, excited and motivated! Very often – a novel offer, class or advertising that new piece of equipment can be that extra added draw to set apart one club from another. We know getting financing is not the easiest thing to secure these days, and we at Motus USA do what is necessary to positively affect the health club industry, supporting them to excel and do what they do best – attract and retain members! Economic cycles will come and go but the value of impacting individuals for the good remains a constant. By actively addressing the critical issues that press in on club owners, we are able to come up with creative working solutions to overcome those barriers.
For more information on how you can take advantage of Cash for Cardio Clunkers please contact them at 866.668.8766 or email sale@motususa.com. For more information please visit their website at www.motususa.com.
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