Jun 1, 2009 12:00 PM Cardio Sales Hold Steady for Some CompaniesOverland Park, Ks — In today's market, cardio sales can be tough for manufacturers, but some of the cardio equipment companies that are enjoying a measure of success right now are younger companies using newer marketing approaches to focus their sales efforts on a specific product rather than multiple categories of products. Motus USA is using social networking mediums, such as Facebook and Twitter, to reach out to current and potential customers, says Tania Cobb, vice president and CFO at the Carson, CA-based company. “Word of mouth has become so important in these alternative mediums because we are able to bring all of our clients — existing and potential — into these mediums and enable our existing clients to communicate with these individuals,” Cobb says. Motus USA, which entered the U.S. market in 2005, also has been actively hiring salespeople. “It's very important to have a strong sales force and not to be cutting back on your sales force right now,” Cobb says. “This year and into 2010 is going to be a very aggressive marketing and sales time in our company's history.” Motus USA has not had the sales growth it expected at the beginning of the year, Cobb says, but she adds that the second quarter of 2009 is on par with the second quarter of 2008. “We expect the third quarter this year to be even stronger,” she says. Join Motus USA on the social network!
View the full article as it appears in the June Issue of Fitness Business Pro here |
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Gold’s Gym International 2009 Convention Trade Show
July 13-15
Mandalay Bay Resort
Las Vegas, NV
About Event:
The Convention is a major event in the fitness industry and is the one time each year when the entire Gold’s Gym Family from around the world gathers in one place to share our experiences and celebrate our achievements. The 2009 Gold’s Gym Convention will be a powerful and enjoyable mixture of over 50 seminars, a vendor trade show, speakers, entertainment and of course, the annual awards banquet.
MACMA 2009 Annual Conference
July 23
Turf Valley Resort
Ellicott City, MD
About Event:
Featuring an impressive list of engaging speakers, networking meetings and a happy hour awards ceremony. The event is a great educational opportunity for all health and fitness professionals. The Mid Atlantic Club Management Association is committed to the advancement of its members. The Association responds to the needs of its members by providing support & assistance through educational programs, networking opportunities, governmental changes and vendor relations.
National Fitness Trade Show
Aug 18-20
Grand Sierra Resort
Reno, NV
About Event:
The National Fitness Tradeshow will be happening simultaneously with the CMS convention hosting the educational seminars and conference meetings. The tradeshow draws out a large population of fitness professionals and buyers and is a great place for lead generation since it coincides with the Ms Fitness USA and Ms Fitness World competitions.
CMS Conference
Aug 18-20
Grand Sierra Resort
Reno, NV
About Event: A conference that brings together both vendor and buyer members of CMS. CMS is an international health club consulting company that provides the latest information on the health club and fitness industry. CMS offers consulting, training, education and marketing services to health clubs worldwide
Click here for more info (tradeshow is same as NFTJ)
Click here for more on CMS (educational side of the event)
SIBEC 2009
Sept 10-13
The Langham Huntington Hotel & Spa
Pasedena, CA
About Event:
SIBEC 2009 will bring together over 60 of America's leading club operators and owners to meet with 60 key domestic and international suppliers to participate in a series of one-on-one meetings over two dedicated business days. Both buyers and suppliers get to choose who they would like to meet with and are each given a schedule of meetings. Each meeting is 20 minutes in length and takes place at the buyer meeting tables. These pre-arranged one-on-one meetings allow delegates to talk business and network in a way that is simply not possible with trade shows and conferences.
GGFA Annual Owners’ Conference
Oct 5-6
Grand Hyatt New York
New York, NY
About Event:
This event draws out Gold’s Gym franchisees, supplier partners, keynote speakers and guests. Round table sessions with topics of great importance to the Franchisees will be in session along with panel discussions and other keynote speakers will hold your attention. This is a great opportunity to network and build relationships with the key owners and buyers of the Gold’s Gyms.
Club Industry Trade Show
Oct 15 – 17
McCormick Center
Chicago, IL
About Event:
Club Industry welcomes all fitness professionals both for-profit and non-profit facilities, including corporate fitness, medial fitness, country clubs, swim clubs, hotels/resorts/spas, weight loss centers, colleges/universities, parks and recreation, aerobic/dance studios, martial arts studios, government/military and many more. Learn the latest trends and developments in the industry as well as network and connect with buyers in both tradeshow floor space and conferences.
FISA EAST
November 9-11
Doral Golf Resort & Spa
Miami Beach, FL
About Event:
FISA offers supplier/buyer speed dating sessions of about 20 minutes each session, where you meet face to face with those making purchasing decisions. You receive business profiles on the buyers in advance and vice versa. You meet with all the guest and have several social and networking activities to help you build relationships. Manufacturers may display up to three pieces of equipment at no charge. (set up and electrical charges not covered)
Click here for more info
Athletic Business Trade Show
Dec 3-5
Orange County Convention Center
Orlando, FL
About Event:
The Athletic Business Conference + Expo is a premier educational event for athletic, fitness and recreation professionals. Through thought-provoking seminars, outstanding keynotes, a diverse trade show and great networking, attendees get the latest information on building, managing, operating and marketing sports, recreation and fitness facilities and programs. The Conference and Trade Show will take place at the Orange County Convention Center in Orlando, Florida. Seminars, workshops and keynotes will take place in the West Building, with the trade show located in West Hall C & D.
Check out the show featuring celebrity appearances...
and our MOTUS USA EQUIPMENT!
